The meeting was centred around a visit from WSCC Communications – a presentation from Helen, who had mainly enquired of the best practice to adopt in regard to the engagement of young people in the West Sussex Matters survey, a questionnaire which aims to procure a wealth of opinions from a range of people, on how best to improve and enhance the area.
We discussed and confirmed that the optimal way to engage with young people in the survey was through the platform of social media; being to the point, serious, appropriate, factual and to avoid any form of condescension. Helen assured that all adverts would target a wide range of audiences, but in a divided structure, as to maintain a clear target of engagement – whilst also cultivating a format that tended to the needs of young people, so that they could fill it out then and there on social media, discarding of the usual ubiquitous hassle synonymous with filling out forms.
We also focused on the advancement and profile of the Don’t Hate Educate campaign: a general assessment concluded that the video filming is no longer feasible given the timescale and conditions, which were regrettably worsened by exam season. However, it is still very much possible to roll out the campaign through assemblies and tutor groups across schools in West Sussex by the end of the academic year.
Written by Sebastian, DMYP for East Arun, Adur & Worthing.